Xtremepush is a market leader of CRM. It is a gamification and loyalty marketing powered by AI. Xtremepush has formalized a wider partnership with White Hat Gaming, an iGaming platform. The deal gives White Hat clients access to Xtremepush’s full suite of digital marketing solutions.
Xtremepush will operate as White Hat Gaming’s key mobile engagement partner, building on an existing framework. The expanded collaboration will involve the digital marketing experts delivering their full end-to-end solution. This solution will be real-time and integrated into the iGaming and sports betting platform.
White Hat Gaming’s regulated customers across Europe and the United States will benefit most from the enhanced collaboration. Both companies will build on their strong mobile footprints and deep expertise in these high-growth markets.
Xtremepush’s CEO and co-founder, Tommy Kearns, said of the partnership that their collaboration with White Hat Gaming has been successful in the mobile space for a number of years, so it was only a matter of time before they ramped up their affiliation to deliver them more growth opportunities through engagement and loyalty solutions for its operator customers.
They can now support the various brands using its sports betting and iGaming platform with top-tier real-time CRM solutions. This includes XP Gamify and loyalty tools, which have proven to drive engagement and revenue through a unified, best-practice approach.
White Hat Gaming’s COO, Ed Bullock, added that their clients demand the best. Building on an already successful collaboration with Xtremepush will ensure they continue to deliver just that. They have seen firsthand the benefits of Xtremepush’s mobile technology integrations. This next phase, with an end-to-end approach, will help them leverage those advantages even further.
He also said that, with Xtremepush’s best-in-class status as an engagement provider, they are confident their partners will benefit from its real-time approach. This approach enables marketing campaigns to target users individually, helping optimize digital spend and build trust with end users.
