Yggdrasil, a leading slot supplier, has strengthened its presence in the Bulgarian iGaming market. This was achieved through a strategic collaboration with local operator Bet. The partnership brings Yggdrasil’s award-winning slot portfolio to Bet’s platform. Popular titles include Vikings Go Berzerk and Valley of the Gods. By integrating these games, Bet aims to offer its players a more diverse and engaging casino experience. At the same time, Yggdrasil continues to expand its footprint in the Balkan region.
Yggdrasil’s Chief Commercial Officer, Jose Kadala, described the partnership with Bet.bg as a clear statement of intent for the company. He emphasized that their titles have already proven extremely popular across the region. He also expressed confidence that Bet.bg’s customers would enjoy the innovative gameplay and immersive experiences that Yggdrasil provides. This collaboration reflects Yggdrasil’s commitment to delivering high-quality, entertaining content while strengthening its regional presence.
A spokesperson from Bet.bg added that they are delighted to offer Yggdrasil’s comprehensive portfolio to their players. The combination of fan-favorite games and cutting-edge mechanics strengthens their casino offering. It also helps them stand out in an increasingly competitive market. They highlighted the potential for growth alongside Yggdrasil. Both brands aim to expand and innovate within Bulgaria, providing their users with exciting and memorable gaming experiences.
In other industry news, Parimatch has become the principal partner of the Joburg Super Kings, a South African cricket team. This move signals the continued growth of betting sponsorships in sports. Meanwhile, Reevo has expanded its iGaming aggregation platform by adding live casino games from Winfinity. In Brazil, the Secretariat of Prizes and Bets (SPA) continues its collaboration with the Brazilian Digital Council. They are working with global tech giants like Google and Meta to combat illegal betting promotions. These developments highlight the ongoing innovation and expansion taking place across the global iGaming and sports betting landscape.
